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It [Emotional Fundraising] is an important theory we are applying to our engagement activities. It has impacted everything we do from the content of our direct mail packs to the thank you letters we send out to donors and even the way we deal with complai
Jayne George, Director of Fundraising & Income Generation, The Guide Dogs for the Blind Association

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Request the 'Great Fundraising' Report

By Professors Adrian Sargeant and Jen Shang

This report represents the conclusions of a unique year-long study commissioned and briefed by Clayton Burnett to answer the questions 'What differentiates truly great fundraising from the average, good and poor?' and 'What are the factors that allow an organisation to double, treble or even quadruple its income?'  The report is available free of charge through the link below.

Please follow this link to obtain your copy of the ground-breaking research paper.