Past events
IoF London Conference: 24 November 2011
Alan deilivered a 45 minute plenary at the IoF London Region Annual Conference entitled:
'Cause popularity: just the way it is?'
Is it really easier to raise money for dogs than for diabetes? For cancer than conservation? For kids than for kidneys? Alan looked at recent research and analysis from across the sector to see which causes really are easier to raise money for, and explained why. He also looked at why different types of people support different causes. He concluded the session with suggestions of how every cause can increase its fundraising popularity by working on the very simple, but often ignored, theory of ‘closeness.’
Winning New Business Academy: 15-17 November 2011
This academy was designed for Suppliers and Agencies working in the UK and European Not-For-Profit Sectors and was aimed at teaching business development people how to come first – and to win the work that they get to charge for! .
It was run by Alan Clayton and Ken Burnett, two of the most successful suppliers to the voluntary sector in the UK – combining a genuine passion for the sector and its values with the commercial success that has driven innovation across the sector.
Between them, they have worked with over three hundred voluntary sector clients in the UK and around the world. They have done this with a series of businesses all specialising in the values of the voluntary sector, with a firm belief that commercial success drives the kind of excellence that the sector needs and deserves.
This was the first time we had run an event for commercial companies and it was highly appreciated and evaluated by everyone who took part.
Thanks guys!
Major Appeals Laboratory III: 9-11 November 2011
With special guest Giles Pegram CBE.
Due to popular demand we once again ran the Major Appeals Laboratory.
Following from the successes of our previous two labs, we took 10 senior fundraisers through the process of running a major appeal from start to finish. Some of the questions we tackled included: how can you ask a donor for £1million? What is the ‘asking paradox’ and why is it so important? What is the single thing that will influence your appeal’ssuccess or failure? What three questions MUST the CEO be able to answer? Why does 100 per cent success rate at asking mean something’s wrong? How does a major appeal transform an organisation for ever?
The Laboratory was another resounding success - in fact, we believe it was even better than the first two times we ran it judging by the overwhelmingly positive feedback from attendees.
Fundraising for Trustees and CEOs: 10-11 October 2011
When asked, nine out of ten fundraising directors said …. ‘Why don’t you do a laboratory on fundraising for trustees?’
So we listened, and we did. The Trustees and CEO Academy was held at The Caledonian Club, London on the 10-11th October 2011.
This was a high-level, laboratory-style course designed for charity trustees and CEOs who wanted to so excel in their fundraising that they transformed their impact and their cause.
Senior Management Forum (South West): 5-7 October 2011
This event was a pioneering initiative by the Institute of
Fundraising South West Region in conjunction with
Clayton Burnett and Giles Pegram CBE.
It provided a unique opportunity for senior fundraisers to get
away and get together to focus intensively on the big
issues and work out how to do one thing:
Transform their fundraising.
The Norwegians are coming!: 12-14 Sept 2011.
Norwegian agency Profundo brought a plane load of their clients over to the Inch Hotel for a three day immersion course in donor acquisition and other subjects. Lucky clients – what an experience they had. Velkommen alle!
WSPA Nordic Academy: 6-9 September 2011
WSPA Nordic is bringing a plane load of their staff over from Denmark and Sweden to the Inch Hotel for a four day laboratory in September. What a time we had.
IoF London First Thursday: September 1st 2011
Alan presented a Masterclass on:
'Fundraising bashing: how excessive political correctness is damaging fundraising and what you can do about it.'
‘We need logical solutions, not emotion.’ ‘We can’t be donor led.’ ‘We shouldn’t need fundraising.’ ‘You’re a necessary evil.’ ‘I am entitled to dictate and edit every word of your copy.’ Is there any fundraiser out there that is not sick fed up of hearing things like this? And how many just take it the chin and feel hard done by? Or, worse, just leave the job or the sector? This First Thursday will give the answers to how a fundraiser can respond to the growing tide of Fundraising Bashing that is threatening income and careers.
IoF National Convention 2011: 4-6 July 2011.
Alan, Ken and Giles combined forces to present a very well recieved and evaluated session called 'Thinking Big.' at this years National Convention.
Read some of the comments by clicking the link below.
The Powerful Fundraiser - the science and art of being brilliant, emotive and inspiring: 23 May 2011
There has long been criticism that ‘the sector’ provides training in techniques, but falls short on training for the individual to become a truly effective person. This event, run in partnership with the Institute of Fundraising was designed to rectify that.
Over 50 senior-level fundraisers attended this event at Plaisterers Hall, London to hear the three presenters talk about how emotional resonance and rapport form the essential building blocks of truly powerful fundraising - the highlight of which was a presentation by Dr Susanne Droste, a qualified neuroscientist and behavioural researcher, who was finally, finally able to explain to the audience what happens in the brain and body when a donor receives an inspiring and effective fundraising appeal.
Click "Read More" to see some feedback from participants
Portugal – 3rd Call to Action Fundraising Seminar, Lisbon: 19 May 2011.
Ken delivered a keynote speech at Portugal’s major fundraising conference with a session titled: 'Fundraising when the money is tight.'
Clayton Burnett Scandinavia, Launch Day: 13 April 2011
Exciting times ahead forcast as we officially launched Clayton Burnett Scandinavia over a few drinks and canapes at the National Museum, Copenhagen.
WSPA Nordic Creative Laboratory: 12-13 April 2011
The World Society for the Protection of Animals, Denmark Office, hosted Clayton Burnett for a 2 day Creative Lab for their fundraising team. The Lab was designed to dramatically increase the income from WSPA Denmark's direct marketing through the review of creative treatments, and the creation of new creative propositions and themes.
Major Appeals Laboratory Two: 29-31 March 2011
With special guest Giles Pegram CBE.
We took 12 people with varying experience of running a major appeal and took them through the process from start to finish. Some of the questions we tackled included how would you ask a donor for £1million? What is the ‘asking paradox’ and why is it so important? What is the single thing that will influence your appeal’s success or failure? What three questions MUST the CEO be able to answer? Why does 100 per cent success rate at asking mean something’s wrong? How does a major appeal transform an organisation for ever?
The Laboratory was a very successful re-run of our first, pioneering Appeal Lab held in September 2010. It was an intensive, group-orientated course designed around planning and structuring a major fundraising appeal and was designed for ambitious UK charity or non-profit organisations/and individuals that were up for significant transformational change.
To see feedback from those who attended the event please click "Read more" below
Gift fundraising Laboratory: 23-25 March 2011
Gift fundraising, the face to face specialists, hosted a development laboratory for their staff at the Inch Hotel in late March.
To see feedback from those who attended the event please click "Read more" below
‘Be Inspired’ Fundraising Institute of Australia’s 34th National Conference, Melbourne: 24-27 Feb 2011.
As FIA’s special guest this year Ken delivered five presentations to Australia’s premier fundraising event, including the closing plenary.
Relationship Marketing's Client Conference 2011: 8-10 Feb 2011.
This was Relationship Marketing's first ever client conference up at the Inch Hotel on Loch Ness, and what a transformational experience in fundraising excellence and relationship building, for both agency and client, it turned out to be.
To see feedback from those who attended the event please click "Read more" below.
Quarriers team development day: 27-28 Jan 2011.
A wonderful two days with the Quarriers team that had an amazing outcome. But if we told you what it was we'd have to kill you!
Click "Read more" to see some feedback.
Kick start the year in Norway: 24 Jan 2011.
Alan visited ProFundo in Kristiansand, Norway to present 'How to Inspire People' to kick start 2011 for clients, guests and friends of the agency.
Kick-start 2011, Dublin, Ireland for Ask Direct: 14 Jan 2011.
Ken started the year in style with an exciting presentation at the Ask Direct seminar in Dublin, Ireland, on how fundraisers could learn from the most successful campaigns of the past 12 months to beat the bailout and KickStart their fundraising for 2011.
AFP Toronto: 29 Nov - 1 Dec 2010
Alan presented two seminars at the AFP Greater Toronto Chapter's Congress: Creative Power and The Power of You.
Relationship Marketing's LTV Laboratory: 16-18 Nov 2010
The Life Time Value Laboratory was the natural progression from the highly successful Acquisition Laboratory. It was held once again at the Inch Hotel on Loch Ness, and was by special invitation only from Relationship Marketing. To see thoughts from those who attended please click read more.
AICR Management Conference: 8-10 Nov 2010
We were simply delighted to be asked to host the management conference for The Association for International Cancer Research at the Inch Hotel, Loch Ness.
Finnbjoern Workshop: Copenhagen: 29-30 Sept 2010
Ken and Alan visited Denmark as guests of Finnbjoern Consult to deliver a workshop on "Insights - innovation - inspiration - income" for a selection of their clients.
Major Appeal Laboratory: 21-23 Sept 2010
With special guest Giles Pegram.
We took 14 people with varying experience of running a major appeal and took them through the process from start to finish. Some of the questions answered were; How would you ask a donor for £1million? What is the ‘asking paradox’ and why is it so important? What is the single thing that will influence your appeal’s success or failure? What three questions MUST the CEO be able to answer? Why does 100 per cent success rate at asking mean something’s wrong? How does a major appeal transform an organisation for ever?
The Laboratory was an intensive, group-orientated course designed around planning and structuring a major fundraising appeal. It was appropriate for any ambitious UK charity or non-profit organisation that was up for significant transformational change.
Due to overwhelming interest we will be running the Major Appeal Laboratory again in March. See future events for more details.
Scottish Creative Academy: 7-9 Sept 2010
The first Scottish Creative Academy has been and gone. In three days five brilliant people learned how to 'be their own agency.' They realised the power of great creative, then combined that with discovering what they can do with the written word and created five superb appeal concepts. Click 'read more' to see some feedback.
Relationship Marketing Limited: Acquisition Laboratory: 22-24 June 2010
For this laboratory commissioned by Relationship Marketing Limited, we focussed on Donor Acquisition. Fifteen clients and invited guests of Relationship Marketing attended and everybody left with at least one transformational idea. It also saw the birth of a legend - the two minutes of passionate power exercise in the bar at the Inch Hotel. Click "Read more" to see some feedback.
FRII Stockholm: 4-5 May 2010
Ken and Alan spent two wonderful days at the National Convention of FRII in Stockholm. They performed two plenaries as double acts and two workshops each, ranging from Donor Motivations and Values to the Inspiration Show. Many thanks to Maria, Erik and everybody for a fantastic and very productive trip!
The Scottish Conference: 25-26 October 2011
Giles and Ken and Alan and Jacob will be delivering two plenaries at the Institute of Fundraising's Scottish Conference this year entitled 'Thinking Big' and 'Thinking Small'.
Digital Leap Canada: Toronto: 23 April 2010
Alan spoke, along with Ted Hart, Andrew Mosawi and others at this special conference organised by Stephen Thomas: Marketing for a better world.
Click on "read more" for a selection of videos, photos and more.
Institute of Fundraising North West Conference: 1 November 2011
Alan will be presenting a session entitled Brilliant Fundraising at the Institute of Fundraising North West Regional Conference.