People
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Alan Clayton
Alan is one of the leading consultants, coaches, creatives and inspirational speakers on the world circuit.
He created charity marketing agency Cascaid in the UK in 1998 following a career working in-house in charity marketing. He ran Cascaid until 2008, when it merged to form The Good Agency. Alan has worked with over 150 clients in the UK and around the world.
His specialisms are creative strategy, donor insight and motivation. He has won a basket full of awards, and published much original research and theory. Alan’s other area of work is as a trainer, coach and professional speaker.
He has lectured at conferences and events around the world, always in an insightful and challenging manner. He is a keen mountaineer and golfer and is a trustee of the Depression Alliance.
+44 (0) 7711 972 700
Ken Burnett
Ken Burnett is well known as writer, communicator, mentor and inspirational speaker.
He is author of several books on donor development and communication, including Relationship Fundraising and The Zen of Fundraising. Chairman of Trustees at ActionAid from 1998 to 2003, Ken began his fundraising career with that charity back in 1977.
He is founder and managing trustee for SOFII, the Showcase of Fundraising Innovation and Inspiration. Ken Burnett also writes articles and books on non fundraising themes including Tiny Essentials of an Effective Volunteer Board and, most recently, a natural history set in France, The Field by the River.
For more go to http://www.kenburnett.com. He delivers a moving Address to the Haggis and a stirring Tam O’Shanter.
+44 (0) 7740 410 053
Giles Pegram CBE
Congratulations to Giles, awarded the CBE in the New Year honours' list. Very well deserved in all our opinions.
Giles Pegram is an independent consultant who sometimes works with Clayton Burnett for specific projects. He is the star special guest at our Major Appeal Laboratory on 9-11 November 2011.
Giles was Appeals Director at the NSPCC for 30 years. He is is one of the UK's truly great fundraisers. A world class strategist and thinker he is an inspiration to all those he has contact with.
At the NSPCC, Giles
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set up the highly successful 1984 Centenary Appeal. This appeal raised £15 million, a record at the time in the UK.
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has grown the NSPCC’s income from donors and supporters from £3 million to £145 million
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crafted the ground-breaking FULL STOP appeal that raised £250million to kick-start the Society's campaign to end cruelty to children.
Giles was nominated UK Professional Fundraiser of the Year 1994 and received the Institute of Fundraising/Professional Fundraising Awards "Lifetime Achievement in Fundraising" award in 2002. He is a Fellow of the Institute of Fundraising.
Giles’ interests include food, burgundy and music.
Jacob Rolin
Jacob is the first Scandinavian to join Clayton Burnett and brings with him a wealth of experience gathered from many years of working on the international fundraising stage.
He co-founded Finnbjoern Consult, Scandinavia’s biggest fundraising agency in 2004 and has since worked with non-profits all around the world, from Tanzania to Iceland. Besides being an experienced manager, who has helped thousands of fundraisers become better at their jobs, he also specialises in facilitative approaches and coaching that help nurture great ideas and deliver inspiration for organisations and individuals alike.
He believes that relationship building and rapport is the driving force in understanding donors. The basic premise being “that if you don’t ask, you ain’t gonna get it!”
As with all other Vikings Jacob enjoys sailing, eating and travelling the world.
+45 28 73 83 96
Dr Susanne Droste
Dr Droste is the emotions expert.
Susanne is a post doctorate neuroscientist and behavioural researcher working with Clayton Burnett to develop the emotional power of fundraisers and fundraising.
Currently based between Frankfurt and London, Susanne has studied and completed research projects at Johann Wolfgang Goethe University, the University of Rostock, the Max Planck Institute of Psychiatry, Ludwig-Maximilian-University and the Henry Wellcome Laboratories for Integrative Neuroscience and Endocrinology, University of Bristol. Susanne is also a qualified psychotherapist, hypnotherapist and practioner of neuro linguisting programming. She has been published over twenty times and can finally, finally explain what happens in the brain and body when a donor receives an inspiring and effective fundraising appeal.
+49 176 25822257
Alan Bird
Alan is our General Manager. He’s the guy responsible for making things happen, getting things done and ensuring the smooth day-today running of our wee organisation. He is also the person to go to if you have an enquiry about one of our events. Alan joined us from Resource Alliance where he was responsible for managing the team that ran the International Fundraising Congress (IFC) for over 10 years – so he knows how to put on a quality show.
He’s been described by Alan Clayton as an inquisitive intellectual with a wicked sense of humour. Being from Liverpool he’s not quite sure people will buy the intellectual tag but is pretty confident of living up to the second bit. Give him a call.
+44 (0) 7818 675 007